MFI is a “customer” driven company. We achieve growth and profitability objectives by: 1) researching customer’s
needs, 2) providing design, fabrication, installation, and project services that meet those needs, and 3) focusing
on attaining customer satisfaction and loyalty.
Our products are carts, kiosks, retail merchandising units (RMUs), merchandisers and small format, commercial,
modular buildings for the food service and retail markets. We consider producing any product within these
categories if we have the engineering and system integration capabilities to ensure that we can meet our customer’s
expectations. If requested by our customers, we will procure and provide fulfillment services for the food
service equipment, other associated equipment, and smallwares.
Pricing is provided on a custom quote basis. We price our products to allow for a sufficient profit margin
to fund our growth with internal funds and to provide a competitive price to our customers.
Our major competitive differentiators are our extensive capabilities, renowned product quality and commitment
to customer service.
Our engineers utilize state-of-the-art computer aided design tools, design to cost guidelines, concurrent
engineering concepts, and project management skills.
Our facility is located in Winterset, Iowa and it includes metal fabrication and woodworking production,
as well as final assembly, system integration and painting/finishing capabilities.
Subcontracting is utilized if required because of capacity, capability, or cost considerations. We
strive for a collaborative, strategic relationship with our vendors and subcontractors.
Installation support and after sales service are provided as necessary to satisfy the unique needs of our clients.
The marketing and sales emphasis are on maintaining current customer relationships and developing
new customer relationships by; 1) utilizing graphic and video materials that portray our capabilities,
2) providing customer testimonials, 3) placing target advertising and 4) maintaining an informative website.
“We design, manufacture, install, and service the highest quality, custom carts,
kiosks, RMUs and modular buildings throughout the world.”
